Psychology Today: Superfandom as its Contents

Each time Justin Bieber launches a new CD, his fans organize a “buyout.” They march through Kmarts and Best Buys in an attempt to propel the album to the top of the charts. Since few of the teens own CD players, the CDs are often collected and donated to charity at the end of the shopping spree.

Rituals and customs like these, Zoe Fraade-Blanar and Aaron Glazer suggest, bind fans closer to the object of their adulation and to one another. Fueled, of course, by social media, the modern explosion of fandom can do wonders for the “brand.”

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