The Business Standard | The rise of the random ‘superfan’

Superfandom  How Our Obsessions are Changing What We Buy and Who We Are Aaron M Glazer and Zoe Fraade-Blanar Hachette 318 pages; Rs 499 In April, Carter Wilkerson, a teenager from Nevada, tweeted to Wendy’s, an American fast food chain: “Yo@Wendys how many retweets for a year of free chicken nuggets?” Mr Wilkerson’s tweet was probably in jest, but Wendy’s chose to humour him nonetheless: “18 million.” Mr Wilkerson’s subsequent tweet, in which he asks Tweeples (short for “Twitter people”) around the …

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Innovation Hub | The Rise Of The Superfan

Okay, yes, you might have a poster of your favorite band on your wall. But, do you follow them on Twitter, Instagram, and Facebook? Do you know all the lyrics to every song? Do you have a Google alert on for their tour dates, and have you already bought tickets?

Then, you might be a superfan.

Author and entrepreneur Zoe Fraade-Blanar explains the rise of superfans.

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Johns Hopkins Magazine: Book review

Squishables, the stuffed-animal company Fraade-Blanar, Engr ’02, and Glazer, A&S ’02 (BA/MA), founded in 2007, uses its online fans to develop new products. With Superfandom, the married authors explore the many ways fans—Disney World social clubs, Polaroid film loyalists, Warren Buffet enthusiasts attending Berkshire Hathaway’s annual meeting in Omaha, Nebraska, and more—influence the companies, products, and business culture of the objects of their fandom. As businesspeople themselves, Fraade-Blanar and Glazer don’t pause to consider the larger issues that might arise via such mass identification with commercial enterprises. That said, Superfandom deftly mixes cultural reporting into a 21st century–economy book to create an entertaining tour of obsessive brand loyalty.

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Monacle | What’s the Role of a Fan?

In the good old days fans tended to adore from behind a barrier but now the lines between them and their adored subject have been blurred by the internet. On the show today we’re interested in why some people decide to devote themselves to a particular celebrity or brand and what their dedication does for them.

In a new book called ‘Superfandom: How Our Obsessions are Changing What We Buy and Who We Are’, authors Zoe Fraade-Blanar and Aaron M Glazer take a look at the current fan-based economy to examine its effects not just on culture but on business, too. Fraade-Blanar speaks to Robert Bound from our New York bureau.

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The Daily Beast: Being a Cumberbitch Is Good for You

I like the BBC show Sherlock. I mean, I really really like it. I shame acquaintances I have no business in shaming for refusing to watch. I have deeply personal feelings about Benedict Cumberbatch. I lurk on the Reddit forum. I wear the tee. But I didn’t wear it last year, and there’s a decent chance that I’ll have lost interest by this time next year.

Moffat’s lovable sociopath was the sweet escapism that recently got me through a long, tedious project; watching the episodes over and over when I couldn’t type even one more word. For that, it has earned my completely sincere and heartfelt—but probably temporary—loyalty.

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Quartz | “May the Fourth be with you”: What the “Star Wars” holiday can teach us about brand loyalty

May the Fourth be with you! Today is Star Wars Day, the fan-created international celebration of all things Jedi. (Fans of the Dark Side will have their turn tomorrow with their own day, “Revenge of the Fifth.”)

The pun-based holiday is only a few years old, but its vast fandom has already embraced the date with their own Star Wars-themed parties, movie showings, and contests. On the corporate side, Disney stores are hosting Star Wars ceremonies, storytimes, and droid-drawing tutorials, and the Star Wars website would like you to celebrate with some blue-milk lattes straight from Aunt Beru’s kitchen on Tatooine.

And, of course, there will be discounts on various Star Wars-themed merchandise, game access, and paraphernalia.

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WHYY: NFL Draft; “Superfandom”

The 2017 NFL draft is in town. Thousands of football fans and draft pick hopefuls from around the country have taken over the Benjamin Franklin Parkway and the steps in front of the Philadelphia Museum of Art. We’ll talk about Round 1 winners and losers and what this means for the Philadelphia Eagles with MIKE SIELSKI sports columnist for The Philadelphia Inquirer. Then, guest-host Mary Cummings-Jordan talks with ZOE FRAADE-BLANAR and AARON GLAZER, authors of Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are, about why we are so passionate about our sports teams, movies, music artists and collectibles.

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Huffington Post: The Connection Between Fans and Brands Continues to Evolve

Watching football, whether at home or in person at a game, is more fun when using the #mondaynightfootball hashtag. Dressing up as the anime character Jessie from Pokemon practically requires an audience who can say, ‘Whow, how did you get the hair to stay that way?” Very few people would show up to a Star Trek convention with no one else there.

Fandom is inherently social. But our fellow fans do more than just make things interesting. In many situations, they make things possible.

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