CNET | Things work differently for YouTube celebrities. It’s all about the devoted fan base.

It’s a different story for traditional celebrities, who often all but vanish after massive scandals. Movie star Mel Gibson kept a low profile for nearly a decade after a video surfaced of him in 2006 making anti-Semitic remarks. YouTube fans are more likely to defend their beloved stars because the online personalities are more connected to their audiences, Fraade-Blanar said.

“When you’ve made something a part of yourself, whether it’s a Yankees shirt or subscribing to a certain YouTube celebrity, you have a huge incentive to make that thing look good,” she said. “Because when they look bad, you look like a fool for following them.”

Hard-core fans can help determine how YouTube’s performers will fare after a controversy. Logan Paul’s legion of subscribers apparently don’t have an issue with his suicide forest video, and for now they’re keeping him afloat.

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The Verge | Watching a TV show no one else likes has never been lonelier

In 2015, when Netflix debuted Bloodline, I didn’t think I was taking much of a risk by investing my time. Here was a moody crime drama set amid the lush visuals of the Florida Keys, starring Sissy Spacek, Friday Night Lights’ Kyle Chandler, Broadway legends Sam Shepard and Norbert Leo Butz, and ‘90s cult icons Linda Cardellini and Chloë Sevigny. What about this show doesn’t sound like a winning formula? Everyone, of course, would watch this show with me, I thought. It would be A Thing to watch Bloodline.

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