Engagement in the participation age has evolved. Over the past few years, new online tools and platforms have emerged which have enabled communicators to more directly convey their stories, listen to their audience, and interact in more authentic ways.
In 2015, when Netflix debuted Bloodline, I didn’t think I was taking much of a risk by investing my time. Here was a moody crime drama set amid the lush visuals of the Florida Keys, starring Sissy Spacek, Friday Night Lights’ Kyle Chandler, Broadway legends Sam Shepard and Norbert Leo Butz, and ‘90s cult icons Linda Cardellini and Chloë Sevigny. What about this show doesn’t sound like a winning formula? Everyone, of course, would watch this show with me, I thought. It would be A Thing to watch Bloodline.