Are you a superfan? Is there a particular service, product, company, or activity in which you are unreasonably obsessed? If so, you may want to consider investing the time to read Superfandom: How Our Obsessions are Changing What We Buy and Who We Are. The reason that I read Superfandom is also the way I read Superfandom – as an audiobook from Audible. (8 hours, 27 minutes). My obsession is listening to books, which in the world of audiobooks that places me as a superfan of Audible.com. The status of being a superfan is, as Superfandom unpacks, complicated.