In the good old days fans tended to adore from behind a barrier but now the lines between them and their adored subject have been blurred by the internet. On the show today we’re interested in why some people decide to devote themselves to a particular celebrity or brand and what their dedication does for them.
In a new book called ‘Superfandom: How Our Obsessions are Changing What We Buy and Who We Are’, authors Zoe Fraade-Blanar and Aaron M Glazer take a look at the current fan-based economy to examine its effects not just on culture but on business, too. Fraade-Blanar speaks to Robert Bound from our New York bureau.