An entire episode of popular television series The Big Bang Theory centres on the main character, Sheldon, obsessing over a vintage 1975 Mego Star Trek Transporter toy. With 50 years and just under 550 combined hours of television and film, Star Trek practically created the template for fandom and the nerd culture of today. All the four male heroes in Big Bang are science geniuses, as well as Trekkies, as Star Trek fans are called, fluent in Klingon and often play Boggle in the language. They are also major superhero fans, and their usual idea of weekend fun is an evening at the local comic bookstore—their big getaways are always Star Trek conventions and Comic Cons. Fandom has swelled with the rise of modern consumerism, technological advances and the spread of infotainment. Fans today go well beyond geeks. Some 40,000 people attended Berkshire Hathway’s (Warren Buffet’s company) annual general meeting in Omaha, Nebraska, in 2014. Look at the top 10 movies worldwide any year—most of them, if not all, are based on sci-fi/fantasy/children classics that are evergreen, with huge franchises and fan bases. This year’s surprise top hits were women-centric—Wonder Woman and Disney’s Beauty and the Beast. And then there are the fans of football or baseball clubs and musicians.