What do you do when you’ve founded a successful company and an unexpectedly strong online culture arises that threatens to overwhelm your carefully curated brand? Well, if you are Zoe Fraade-Blanar ’02, you write a book and call it Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are.
The story begins in the years after Fraade-Blanar earned her degree in computer science from the Whiting School in 2002. She was traveling through Asia working as a freelance web coder. Her traveling companion was Aaron Glazer, KSAS ’02, a fellow Johns Hopkins alum with degrees in history.
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